PubWise Analytics Adapter

Features

Module	`pubwiseAnalyticsAdapter`	Prebid.org Member	yes
TCF-EU Support	check with vendor	IAB GVL ID	check with vendor
USP/CCPA Support	check with vendor	COPPA Support	check with vendor
GPP Support	check with vendor	Download	download page

To use this adapter, include pubwiseAnalyticsAdapter in your Prebid.js build (for example gulp build --modules=pubwiseAnalyticsAdapter) and call pbjs.enableAnalytics() as described below. See Prebid.js Analytics Adapters for all analytics adapters.

Registration

Please visit www.pubwise.io for more information. PubWise provides the site ID.

Configuration

pbjs.enableAnalytics({
  provider: 'pubwise',
  options: {
    site: 'b1ccf317-a6fc-428d-ba69-0c9c208aa61c',
    custom: {
      c_slot1: 'homepage'
    }
  }
});

Name	Scope	Type	Description
`site`	required	string	PubWise site ID. Not validated; defaults to `''`.
`endpoint`	optional	string	Collection URL. Defaults to `https://api.pubwise.io/api/v5/event/add/`.
`debug`	optional	boolean	Flags events as debug traffic. Defaults to the Prebid `debug` setting.
`custom`	optional	object	Custom segments added to each payload. Supported keys: `c_script_type`, `c_host`, `c_slot1`, `c_slot2`, `c_slot3`, `c_slot4` (strings). Other keys are ignored.

Data Collected

The adapter records auctionInit, bidRequested, bidResponse, bidWon, bidTimeout, adRenderFailed and tcf2Enforcement. Bid responses are sent without ad, adUrl and adserverTargeting.

Events are batched with page metadata (site, session ID, Prebid version, window.PREBID_TIMEOUT, UTM parameters, custom segments) and sent as a JSON POST to endpoint on auctionEnd, bidWon, and every 100 ms while events are pending.

The adapter uses local storage for a session ID (pubwise_sess_id, pubwise_sess_timeout; 30-minute inactivity timeout) and for the utm_* query parameters (pubwise_utm_*), which are kept until the session expires.